This is truly a new and effective approach to copywriting, which I strongly recommend you learn. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. The principles of hypnosis, when applied to copywriting, add a new spin to selling. ≻lair Warren, author of The Forbidden Keys to Persuasion Reviewĭiscover the secrets of written persuasion On the count of three, you're going to love it. Hypnotic Writing is not just about hypnotic writing. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. ≽avid Deutsch, author of Think Inside the Box, "Hypnotic Writing is packed with so much great information it's hard to know where to start. And it communicates it brilliantly and teaches it brilliantlyexemplifying the techniques by the writing of the book itself as you go along." It's eye opening and filled with genuinely new stuff about writing and persuading better. ≻ob Bly, copywriter and author of The Copywriter's Handbook It will make you a better copywriter, period." Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. ≽avid Garfinkel, author of Advertising Headlines That Make You Rich "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Discover the secrets of written persuasion!
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